Keep fantasy football simple, fair, and genuinely free.
Our mission is to give football fans a fantasy game that respects their time, their money, and their data — built around skill and season-long strategy rather than spending or chance.
"Make the smartest fantasy football manager win — not the biggest spender."
Six commitments that shape every product decision.
Fair Play & Integrity
Every manager plays under the same budget cap and the same scoring rules. No pay-to-win shortcuts exist inside the core game.
Genuinely Free
Building a squad, making transfers, and competing on the leaderboard will never require payment. Optional extras never affect scoring.
No Gambling, Ever
We will never introduce cash entry fees, cash prizes, or wagering mechanics of any kind, in any market we operate in.
Transparent Scoring
Our scoring formula is published in full on the Scoring Rules page and mirrored exactly inside the Points Calculator — no hidden multipliers.
Privacy By Design
We collect the minimum data needed to run the game, explain it plainly in our Privacy Policy, and give managers real control over cookies.
Community First
Features are prioritized based on what helps managers enjoy a full season, not what maximizes time spent on the page.
Specific promises we hold ourselves to.
Core gameplay stays free
Squad building, transfers, and leaderboard access will never move behind a paywall.
No real-money prizes will be introduced
If our business model ever changed in a way that involved real-money prizes, it would require a different regulatory structure than the one we operate under today — so we simply don't go there.
Rules are published, not hidden
Any change to scoring, pricing, or formulas is reflected immediately on our public Scoring Rules page.
Cookies stay optional where possible
Non-essential cookies only load after a manager actively accepts them through our consent banner.
Support requests get a real answer
Every message sent through our Contact page reaches an actual member of the support team, not an automated loop.
See these values in the product itself.
Build a squad, try the points calculator, or read exactly how the business behind LoveOkClick sustains itself.