A small team building a fantasy game the way we'd want to play it.
LoveOkClick started with a simple frustration: most fantasy sports products either bury you in fine print or nudge you toward spending real money. We wanted a version that stayed genuinely free, genuinely simple, and genuinely about football.
Built in Madrid, for football fans everywhere.
LoveOkClick was founded in Madrid by a small group of developers and lifelong football supporters who spent years playing traditional fantasy formats for other sports. We noticed the same pattern again and again: interesting scoring systems wrapped around confusing pricing, intrusive advertising, or mechanics that quietly resembled gambling.
So we built the version we actually wanted — a fantasy football game focused on the mechanics that make the sport fun to follow: formations, transfers, form, and matchday drama. Everything else, from budget pricing to bonus points, exists to serve that goal.
The platform is designed primarily with Spanish football fans in mind, reflecting the rhythm of a typical Spanish football season, but the game itself uses fictional clubs and players so that anyone, anywhere, can pick it up without needing to follow a specific competition.
One product, kept intentionally simple.
We operate a single product: a browser-based fantasy football game with two core tools — a squad builder and a points calculator — supported by clear scoring rules and a season-long leaderboard structure.
We do not operate a sportsbook, a betting exchange, or any product involving real-money stakes. We do not take deposits, and we do not pay out cash prizes. The full explanation of how the product sustains itself is covered on our How It Works page.
For the values that guide the decisions behind the product, visit our Our Mission page.
A lean team, three focus areas.
Game Design
Designs and maintains the squad builder, the scoring engine, and the points calculator, and keeps the interface usable on any screen, from a small phone to a desktop monitor.
Scoring & Balance
Maintains the fictional player pool, sets budget pricing, and reviews the scoring rules each season so that no single position or strategy dominates the leaderboard.
Player Support
Handles questions from managers, keeps the Privacy Policy and Cookie Policy up to date, and is the team you reach through our Contact page.
The sport already has the drama. We just gave it a scoreboard.
Football rewards paying close attention — form, fixtures, injuries, and momentum all shift week to week. A fantasy layer turns that attention into a game: every transfer decision and every formation choice is a small bet on your own reading of the sport, without any actual money changing hands.
We chose a season-long structure, rather than single-week contests, because it rewards consistency over lucky guesses. A manager who understands rotation, form, and fixture difficulty across twenty matchdays will consistently outperform one who doesn't — which is exactly the kind of skill-based competition we set out to build.
Curious how the product actually works?
Read the full breakdown of the game loop, the scoring system, and how LoveOkClick sustains itself without charging players to compete.