The game, the scoring, and the business model — in plain language.
This page explains exactly how LoveOkClick works as a game and how it works as a business. We'd rather over-explain than leave anyone guessing.
Five stages, repeated every matchday.
Create your manager profile
Pick a manager name and a formation. No payment details are ever requested to start playing.
Draft your squad
Using the Build Your Team tool, select 15 players — goalkeepers, defenders, midfielders, and forwards — from our fictional league, without exceeding a 100.0 credit budget.
Set your starting eleven
Choose 11 of your 15 players to start each matchday, matching your selected formation, with the remaining four held on your bench.
Points are calculated
Each player's simulated matchday performance is converted into fantasy points using the formula published on our Scoring Rules page — the exact same formula used in our Points Calculator.
Transfer and repeat
Before the next matchday, adjust your squad within the same budget rules, and the cycle continues across a 20-matchday season.
How LoveOkClick actually makes money.
Core gameplay is, and will remain, free. The business is funded through four narrow, clearly-labelled revenue streams — none of which involve wagering, entry fees, or cash prizes.
LoveOkClick Plus (subscription)
An optional monthly subscription that removes advertising and unlocks advanced statistics, unlimited saved squads, and extra transfers per matchday. It changes convenience, never scoring or the odds of anything.
Contextual advertising
Non-intrusive display advertising placed around, not inside, the squad builder and calculator. Free managers see occasional ads; Plus subscribers see none.
Cosmetic customization
Managers can spend in-game credits earned by playing (or purchase small credit packs) on cosmetic items — kit colors, crest styles, badges. These items are purely visual and have no effect on scoring, budget, or standings.
Season Pass
A one-time, optional purchase per season that unlocks bonus side-challenges and extra leaderboards to join with friends. It runs alongside the free leaderboard, never in place of it.
- We do not charge an entry fee to build a squad or join the main leaderboard.
- We do not pay out cash prizes, vouchers, or any item with real-world monetary value based on game results.
- We do not accept deposits or allow withdrawals — there is no wallet of real money anywhere in the product.
- We do not sell in-game advantages that affect scoring, budget, or matchday results.
One free tier, two optional upgrades.
- Full squad builder access
- Points calculator, unlimited use
- Main season leaderboard
- Occasional contextual ads
- 1 saved squad
- Everything in Free
- No advertising
- Advanced player statistics
- Unlimited saved squads
- 2 extra transfers per matchday
- Everything in Free
- Bonus side-challenges
- Private leaderboards with friends
- Exclusive cosmetic badge set
Pricing shown reflects our planned Spain launch pricing and is illustrative; it does not affect access to core free gameplay described above.
Built primarily for football fans in Spain.
LoveOkClick's matchday calendar, marketing, and support hours are aligned with the Spanish football season and Spanish time zones. Our Privacy Policy and Cookie Policy are written with Spanish and EU data protection law (GDPR, and guidance from the AEPD) specifically in mind.
The game itself uses a fictional league, fictional clubs, and fictional players rather than real competitions — this keeps the product legally simple, avoids any implied endorsement by real clubs or leagues, and means the same scoring logic works the same way for every manager, regardless of which real competitions they personally follow.
See the scoring formula in detail.
Every point value used in the calculator and the squad builder is published in full — nothing is hidden behind an algorithm.